Which email platform do you recommend: HubSpot, Klaviyo, or Mailchimp?

It depends on your use case. Klaviyo is best for e-commerce brands on Shopify/WooCommerce due to its deep product data integration. HubSpot suits B2B businesses that want email tightly connected to a CRM and sales pipeline. Mailchimp is a solid entry-level option for small businesses with simpler automation needs.

How do you improve email deliverability?

Deliverability is the foundation of everything else. We audit your SPF, DKIM, and DMARC records, warm up new sending domains/IPs, manage list hygiene by removing disengaged contacts, and implement engagement-based segmentation so you only send to people likely to open, which protects your sender reputation.

Can you migrate our existing automations to a new platform?

Yes, we handle full platform migrations including list migration, automation rebuild, template recreation, and integration reconnection. We typically run old and new platforms in parallel for 2–4 weeks to validate logic before cutting over.

How do you measure the ROI of email automation?

We attribute revenue to email via UTM-tagged links connected to GA4 and your e-commerce or CRM platform. For B2B, we track email-attributed deals in your CRM pipeline. Monthly reports show revenue generated, cost per acquisition, and automation performance by sequence.

Email & Marketing Automation

Nurture Leads. Convert on Autopilot.

HMB Email & Marketing Automation turns your CRM into a revenue machine. We design behavioural drip sequences, segment your audience with surgical precision, and build automations in HubSpot, Klaviyo, or Mailchimp that convert leads while you focus on your core business.

HubSpotKlaviyoMailchimpActiveCampaignDrip CampaignsLead ScoringLifecycle AutomationCRM Integration

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Case Study: 3x ROI in 90 Days

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Webinar: AI in Marketing 2026

Automation Sequence

📩Send

→

👁️Open

→

🖱️Click

→

🛒Convert

42% Open18% CTR8.4% Conv.

What We Deliver

Email & Marketing Automation: Everything Included

Email Campaign Strategy

A full-funnel email programme mapped to your customer journey, from first-touch welcome to post-purchase retention.

Customer lifecycle mapping
Segmentation & persona strategy
Content theme & frequency planning
Revenue attribution framework
Email channel audit & baseline

Drip & Nurture Sequences

Automated email sequences that deliver the right message at the right time, moving leads from interest to intent to purchase.

Lead magnet & welcome sequences
Product education drip series
Trial-to-paid conversion flows
Re-engagement & win-back campaigns
Abandonment & recovery sequences

Behavioural Trigger Automations

Emails that fire based on what your prospect actually does: site visits, page views, content downloads, and purchase behaviour.

Website behaviour triggers (via pixel)
CRM event-based triggers
Purchase & post-purchase flows
Churn prediction & prevention
Dynamic content personalisation

Audience Segmentation

Hyper-targeted lists built on firmographic, demographic, and behavioural data, so every email feels personally written.

RFM (Recency, Frequency, Monetary) segmentation
Engagement-based list hygiene
Suppression list management
VIP & high-value customer tiers
Geolocation & device targeting

A/B Testing & Optimisation

Subject lines, send times, CTAs, and content layouts tested systematically to continuously improve open and click rates.

Subject line & preview text testing
Send time optimisation
CTA button copy & colour testing
Email template layout variants
Multivariate campaign experiments

CRM & Platform Integration

We integrate your email platform with your CRM, e-commerce store, and website, creating a single source of truth for every contact.

HubSpot, Salesforce & Zoho CRM integration
Shopify & WooCommerce e-commerce sync
API & Zapier workflow connections
Lead scoring model configuration
Revenue attribution & deal tracking

Our Process

How We Deliver Results

Platform Audit & Stack Assessment

We audit your current email platform, list health, open rates, and automation setup to identify deliverability issues, disengaged segments, and missing automation opportunities.

Strategy & Journey Mapping

Every automation is mapped to a customer journey stage. We build a full lifecycle map, from lead acquisition to onboarding, expansion, and retention, before writing a single email.

Copywriting & Template Design

Our copywriters craft email sequences with strong subject lines, benefit-driven body copy, and single clear CTAs. Templates are designed responsively and tested across major email clients.

Build, Test & Launch

Automations are built in your chosen platform, QA-tested for trigger logic, segmentation accuracy, and rendering across devices before going live. We run a soft launch phase to catch edge cases.

Optimise & Scale

Monthly performance reviews analyse open rates, click-through, conversion, and unsubscribe data. We continuously A/B test and refine to improve performance across every automated flow.

Proven Results

42%

Average email open rate (vs 21% industry average)

3.2×

Revenue increase from automated lifecycle sequences

6.8×

ROI on email marketing vs other digital channels

80+

Marketing automation workflows built and deployed