🚀 HMB AI Platform is now live: Transform your enterprise with AI-driven solutions. Explore HMB AI →🚀 HMB AI Platform is now live Explore HMB AI →
Free real estate marketing resource
You may already be paying for traffic, content or ads. This audit shows whether your website and follow-up process are turning that interest into enquiries you can measure.
Score each point 0, 1 or 2. The maximum is 24, and your result updates as you go.
How to score each point
Can a visitor tell what you offer, where you work and what to do next within a few seconds?
Why it matters: A broad message may catch attention, but it rarely tells a seller in a particular suburb that you are the right firm for them.
What to do: Write one headline that names the audience, the service and the next step.
Does each paid campaign send people to a page built for that one offer?
Why it matters: The homepage shows every service, every listing and a full menu. A paid visitor who came for a valuation has to hunt for it.
What to do: Build one page per campaign, service and market.
On a phone, can someone read the page, fill in the form and tap to call without effort?
Why it matters: Many property searches happen on a phone. A cramped form or a phone number that is not tappable can lose the enquiry.
What to do: Run through the full enquiry on two or three common phone sizes before any ad goes live.
Is the main enquiry action near the top of the page and repeated where it helps?
Why it matters: People should not have to look for the contact button or choose between five different ones.
What to do: Pick one primary action and use the same button wording every time.
Does the form ask only for what you need to make the first call useful?
Why it matters: Long forms put people off. Very short ones leave the agent calling blind.
What to do: Ask for contact details, the service, the location and one qualifying question.
Can you tell which phone calls came from the campaign?
Why it matters: Without call tracking, calls from your ads show up as "direct" or not at all, so the campaign looks weaker than it is.
What to do: Use a tracking number on campaign pages and send call events into your ad reporting.
Does every form submission record the page and the campaign it came from?
Why it matters: A monthly total of enquiries cannot tell you which ad, keyword or page produced them.
What to do: Capture UTM parameters with each submission and check that conversion events fire correctly.
Does each new enquiry reach a named person without someone forwarding it by hand?
Why it matters: Leads sent to a shared inbox tend to wait, because everyone assumes someone else has picked them up.
What to do: Give every new lead an owner, a backup owner and a CRM stage.
Is there an agreed process for the first call, the first email and a missed call?
Why it matters: A campaign can bring in enquiries every day while the business loses them through slow or uneven replies.
What to do: Write down who responds, how quickly, how many attempts and how the status is updated.
Do you keep following up when a prospect does not reply straight away?
Why it matters: Property decisions take weeks or months. One unanswered call should not end the conversation.
What to do: Set a short sequence across phone, email and text, with a clear point where it stops.
Have you written down what makes an enquiry worth pursuing?
Why it matters: If marketing and sales judge leads differently, nobody can say whether the campaign is working.
What to do: Agree the service, location, budget, timing and any other factors that matter to you.
Does your report connect ad spend to enquiries, contact status and appointments?
Why it matters: Clicks and traffic show activity. They do not show whether the campaign created real sales conversations.
What to do: Report spend, enquiries, cost per enquiry, contact rate, appointments and any opportunity data you have.
Add up all 12 scores. The maximum is 24.
0 to 8
Major gaps
Fix tracking, mobile usability, lead routing and the main campaign page before you spend more on ads.
9 to 16
Inconsistent process
Start with your lowest scores and give one person clear ownership of lead response and reporting.
17 to 21
Solid foundation
Close the remaining gaps, then compare lead quality across campaigns, services and locations.
22 to 24
Well structured
Keep testing the offer, the page and the follow-up, and watch enquiry quality alongside sales outcomes.
Second opinion
Send us your score and website. We will look at your lowest scoring areas and tell you which changes matter most for your current campaign.
We have run marketing for real estate businesses for eight years, and our current California campaigns bring in 2 to 3 enquiries a day. See how in our real estate lead generation case study, or read about our real estate lead generation services.
FAQ
We can also help with digital marketing services and real estate technology solutions, or you can contact HireMisterB directly.
It is a structured check of the pages, tracking and follow-up process a property business uses to turn marketing into enquiries. This version covers 12 points and gives you a score out of 24.
You can finish the self-assessment in one sitting if you have your website, campaign reports and current lead process to hand. A detailed review by our team may need access to a few extra reports.
No. Many companies use it before they start paid advertising, so the website, tracking and lead handling are ready on day one.
No. The score measures how ready your campaign and process are. Market demand, competition, budget, your offer and how your team follows up all affect the result.
Yes. After reviewing the scope we can build landing pages, improve the website, run paid campaigns, set up tracking, connect your CRM and design follow-up workflows.
