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HMB Digital designed and delivered a web and mobile product configurator that helps customers, architects, designers, and trade partners create custom surface designs, preview their selections, request accurate quotes, and move from product discovery to order with fewer manual steps.
Client
US-based Building Materials Manufacturer
Service
Custom Product Engineering
Delivery
Web and mobile applications
Duration
5 months
Year
2024
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Quote-to-order cycle
Approximately 3x faster, from 28 days to 9 days
Average order value
Increased by 28% after launch
Manual visualization work
Reduced by 70% for design consultants
Results are based on project records provided for this case study.
The manufacturer offered highly customizable products for residential and commercial construction projects. Buyers often needed help understanding how different patterns, materials, colors, and finishes would work in a real space. The sales team relied on manual design consultations and individually prepared visualizations before it could produce a quote. This created a slow and expensive sales process. Customers waited for design revisions, consultants repeated the same rendering work, and promising opportunities sometimes stalled before the quote stage.
HMB Digital built an interactive configurator for web, iOS, and Android. Buyers can choose a pattern, material, color combination, dimensions, and finish while seeing the design update in real time. They can save a configuration, share it with a project stakeholder, request a material sample, generate a quote, and continue into a secure order workflow. The platform also gives trade users a more structured way to manage project configurations, and gives internal teams cleaner information before preparing pricing or production requirements.
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